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Psychology of The Electrification Sale: Part 2

Event Description

Get ready to sell! In this 2-part webinar series, Electrify My Home will equip salespeople, service technicians, business owners, CSRs, and anyone selling home services projects with the mindset, tools, and techniques to confidently convert more customers to high-performance heat pumps and other electrification services.

Part 2 builds upon the foundation of Part 1, focusing on connecting customer needs with tailored electrification solutions. Participants will learn how to conduct comprehensive assessments, set realistic expectations, and translate customer insights into actionable project plans. Through real-world examples and case studies, attendees will discover how to demonstrate expertise, foster customer confidence, and close more sales.

Learning Objectives

  1. Conduct a comprehensive assessment to uncover current conditions, opportunities, and constraints.
  2. Set realistic expectations that maintain trust while guiding customers toward achievable outcomes.
  3. Explain long-term planning benefits and position themselves as whole-home solutions experts.
  4. Integrate customer insights with technical data to design tailored electrification plans.

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